Packaging is no longer just a means to protect products’ integrity, it is an important tool in your marketing toolbox. It also influences customers’ perceptions by presenting the products on retail shelves. Going standard is not an option because it can limit the progress of your business. Custom cosmetic boxes are a fine addition to the packaging realm that proves quite useful in outclassing your competitors. They are a perfect remedy to all your previous packaging issues and help you make a statement in the market. Let us determine the common issues with packaging and then find out how these boxes provide a solution.
Desired presentation:
Presentation of the products in an expected manner is hard to achieve with typical packaging options in the beauty industry. Take an example of plastic packages that are excessively used by various retail brands. With them, there are no such concepts of customization and personalization. Custom cosmetic boxes can be altered according to your visions to show your items creatively while also creating a stand-out impact. If offering a sneak peek at the products is your ultimate desire, you can have a go at the die-cut option. Lest you are presenting some seasonal beauty items, thematic customization can be made. A little twist in the structure of the packages or the addition of special visual elements in the design would make the job easier. The retail brands can stylize them in fantastic styles to ensure a convincing and visually compelling product display. Also, read In 5 Easy Steps Create Inspiring Custom Boxes Packaging.
Freedom to select dimensions:
The common packaging solutions are available in regular size only that may not fit around your items. This is very disappointing if you are to protect the integrity and quality of your products. Placement of smaller beauty items in overly sized packages may incur extra shipping costs as they weigh relatively more. Cosmetic boxes are a great packaging solution to defeat your protection and cost-related problems. With them, you have the option to select a custom size that is congruent with the measured dimensions of the beauty items. This snug fit design will limit any further movement of the items that usually result in breakage. Precise sizing also means that fewer materials would be used in the making of packages saving you immense money.
Communication of complete details:
In this modern era, communication of product and brand credentials is essential. Without it, there is no concept of developing a bond of trust with customers. Unfortunately, the stock packaging options limit your direct communication with potential clients. Their texture is non-printable and does not support the sticking of labels as well. The result is that the brands have to invest in the hiring of salesmen to convey important details that are not feasible. Cosmetic packages offer a more practical way to get in touch with buyers. Having incredible printability, they allow you to inscribe product-related text or graphics, and branding elements. The availability of printing space is no issue as well as you can always utilize the sides if the box’s lid is fully printed.
Adding to the customer comfort:
If you are opting for customary packaging, you are destined to face the customers’ backlash. There is no concept of comfortability or convenience in this packaging and it goes on to develop wrap rage. Rather than attracting customers, it discourages them from buying your product due to which they favor other competitors. The added level of flexibility proposed by the custom packages is a great blessing. With them, you have the complete liberty to give personalized experiences to the buyers that will be remembered for a long. They often come customized with perfect gripping handles and can be installed with re-closable openings to ward off any customers’ concerns. The optimization of the packaging design also quite possible to produce a handy design for hassle-free product handling.
Compliance with sustainable standards:
Although standard packaging options like plastic are widely used in the beauty world, they cannot meet the green packaging criterion. This is why several brands are facing a major setback even though they produce high-quality beauty products. Modern clients have become more environmentally aware than ever and now they evaluate the product based on the green factor. Switching to custom packages is a great solution to eliminate any sales hurdles because they are the ultimate green packaging choice. The materials used in their making are sourced through organic means and can be recycled time and again. The optimization of their design further permits you to lower the carbon footprint and promote your brand’s goodwill.
Custom cardboard boxes are simply outstanding in warding off common packaging issues. Whether you have protection concerns or worry about product marketing, they can do all that without breaking the budget.
