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Is Amazon the Cheapest Among the Magnificent Seven Stocks?


In the world of finance and investing, comparisons between different stocks are common to determine their potential value and growth prospects. One such comparison involves the Magnificent Seven stocks, a group of prominent companies in various industries that attract considerable attention from investors. Among these stocks, Amazon stands out with a lower forward price-to-sales (P/S) ratio, indicating potential advantages for investors. In this article, we will explore Amazon valuation compared to its peers and the factors contributing to its current position. Additionally, we will analyze whether Amazon is a viable investment option given its recent performance.

Understanding Forward Price-to-Sales (P/S) Ratio

Before delving into Amazon’s valuation, let’s clarify the concept of the forward price-to-sales (P/S) ratio. The forward P/S ratio is a financial metric used to evaluate a company’s stock price in relation to its projected sales for the upcoming year. A lower forward P/S ratio suggests that a stock is trading at a more affordable valuation compared to its peers.

Amazon’s Position Among the Magnificent Seven

As of July 4, 2023, Amazon boasts a forward P/S ratio of 2.2, substantially lower than the average forward P/S ratio of 3.1 for the other six Magnificent Seven stocks. This data suggests that Amazon is undervalued in comparison, which may intrigue investors seeking cost-effective opportunities.

Reasons Behind Amazon’s Lower Forward P/S Ratio

Several factors contribute to Amazon’s lower forward P/S ratio:

1. Slowing Revenue Growth

In the first quarter of 2023, Amazon experienced a 7% year-over-year revenue growth, signaling a deceleration in its sales expansion. This slowdown could impact the stock’s valuation, as investors may become more cautious about future revenue projections.

2. Pressure on Profit Margins

During the same quarter, Amazon’s operating margin dropped to 3.6%, its lowest level since 2017. This decline puts pressure on the company’s profitability and may lead to reduced investor confidence.

Amazon’s Financial Performance and Market Position

Despite its lower valuation, Amazon remains a dominant player in the market, boasting impressive financial figures:

In 2022:

  • Generated over $470 billion in revenue
  • Achieved a profit of over $30 billion

Additionally, Amazon continues to lead in critical growth sectors such as cloud computing and e-commerce, indicating its potential for future expansion.

Evaluating Amazon as an Investment

The decision to invest in Amazon hinges on individual investment goals and risk tolerance. Here are some factors to consider:

Long-Term Growth Potential

If you are seeking a stock with long-term growth prospects and are willing to tolerate some volatility, Amazon’s discounted valuation might present an enticing opportunity.

Concerns over Slowing Growth

On the other hand, if you are wary of Amazon’s recent slowing revenue growth and profit margin challenges, exploring other options among the Magnificent Seven may be more suitable.


In conclusion, Amazon stands out among the Magnificent Seven stocks as the cheapest option based on its forward P/S ratio. The company’s lower valuation can be attributed to its slowing revenue growth and pressure on profit margins. However, Amazon’s substantial size, profitability, and strong presence in emerging industries make it an appealing choice for investors seeking long-term growth potential.

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