Step into the world of Jon Batiste, a true artist of albums, as he sat down for a heart-to-heart with Billboard News. In a recent episode of the show, the Grammy-winning maestro delved into his latest creation, “World Music Radio,” and opened up about his philosophy of success as a highly acclaimed artist.
As the curtains rose on “World Music Radio” on August 18th, Jon Batiste pulled back the curtain on the creative process. Collaborating with producer Jon Bellion, he unwittingly let a cascade of themes flow into the album’s tapestry.
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“Water flows as a thread throughout the album. There are these recurring themes that kind of revealed themselves as we went along. It’s fascinating; we didn’t intentionally weave them in,” the five-time Grammy champion shared with Carl Lamarre, the deputy director of R&B/hip-hop at Billboard. “Working with the incredible Jon Bellion… he had this notion of embracing life’s chaos, finding solace amidst the craziness, and the importance of self-care. That struck a chord with me, interweaving it into my life’s journey. The album became a kind of mantra, encapsulating all our experiences and aspirations.”
After the triumphant voyage of his 2021 creation “WE ARE,” which earned him four of his five Grammys, one might think crafting a new opus could be an intimidating endeavor. However, Batiste brushed off any concern, emphasizing that the accolades don’t play a leading role in his musical process.
“I’m all about crafting complete experiences. While singles are a burst of energy, no doubt, my essence lies in being an album artist. I construct comprehensive worlds that draw you in, immersive realms. This requires artists who grasp the cultural pulse, reshaping it into something distinctively ours, while harmonizing with my voice. It’s about building a universe beyond just me,” he elaborated.
Rather than being driven by the weight of public perception or even awards, Batiste confessed that his motivation springs from a deep desire “to create something even more unique, an authentic expression of my artistry. I want to fuse all my past endeavors, enhance them, and give birth to something new.”
“World Music Radio,” heralded by singles like “Calling Your Name” and “Drink Water,” is now ready to embrace your senses through the power of streaming. Catch the entire heart-to-heart conversation between Batiste and Billboard in the video above.