APR Tech Senior Director of Corporate Marketing PAR Technologies, based in New Hartford, New York, is a leading global provider of restaurant and retail technology solutions. The company focuses on delivering unified commerce platforms for enterprise-level restaurants, offering both hardware and software solutions. With more than 50 years in the industry, PAR Technology serves over 100,000 restaurants worldwide, supporting them with point-of-sale systems, back-office software, and advanced solutions like customer loyalty and digital ordering platforms.
APR Tech Senior Director of Corporate Marketing PAR Technologies:
Senior Director of Corporate Marketing
In a key role at PAR, the Senior Director of Corporate Marketing is responsible for driving the company’s overall marketing strategy, enhancing brand identity, and ensuring the company’s solutions are effectively communicated across digital and traditional channels. This position plays a crucial role in increasing PAR’s brand awareness, driving revenue growth, and aligning marketing efforts with broader business goals. This includes managing campaigns across multiple platforms and ensuring that customer experiences are central to marketing strategies.
The Senior Director works closely with cross-functional teams, including product marketing and customer success, to execute integrated campaigns that resonate with the enterprise restaurant sector. Given PAR’s growth ambitions, this role also involves shaping long-term marketing strategies that help expand the company’s reach and strengthen its competitive position in the market.
PAR’s Unified Commerce Platform
PAR Technology’s platform focuses on delivering a unified experience for enterprise restaurants by integrating customer loyalty programs, digital ordering, and back-office solutions. The recent acquisition of Punchh, a leading SaaS-based customer loyalty provider, has strengthened PAR’s position in offering an end-to-end solution for restaurants looking to streamline operations and improve customer engagement. This acquisition is a testament to PAR’s commitment to innovation in the restaurant technology space.
Leadership and Vision
PAR’s leadership team is driving the company’s aggressive growth strategy under the vision of CEO Savneet Singh. The company’s marketing department, under the direction of senior leaders like the Senior Director of Corporate Marketing and Chief Marketing Officer (CMO) Seth Temko, focuses on leveraging technology and data to enhance customer experience and optimize restaurant operations. Temko, who brings extensive experience from the hospitality and SaaS sectors, is spearheading efforts to integrate cutting-edge marketing strategies into PAR’s growth plans.
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Marketing Strategy and Team Leadership
The Senior Director of Corporate Marketing at PAR is responsible for leading a dynamic marketing team, ensuring that campaigns and branding efforts are data-driven and customer-focused. This role requires a balance of creativity and strategic thinking, with an emphasis on measurable results. The director must stay on top of industry trends, optimize performance through market research, and continuously improve ROI on marketing investments.
Additionally, the Senior Director is tasked with managing PAR’s digital presence, including social media, email marketing, and other digital channels, ensuring a consistent and impactful brand message across all platforms. By working collaboratively with other teams within PAR, such as sales and customer success, this role ensures that marketing initiatives align with broader company objectives, ultimately contributing to PAR’s growth in the highly competitive restaurant technology industry.
Conclusion
The Senior Director of Corporate Marketing at PAR Technology plays a critical role in shaping the company’s marketing vision and executing strategies that drive business growth. With the company’s continued focus on expanding its unified commerce platform and improving customer experiences through technological innovation, the marketing team will remain instrumental in helping PAR scale and succeed in the global restaurant technology sector
